Why Is the Signature Review Rejected? (Chinese Mainland SMS)

Materials or sources are incorrect.

The entity that submits materials is inconsistent with that of the official account, applet, or app.

1. Check whether the signature is incorrect (incorrect spelling or homophone).
2. Check whether incorrect materials are submitted. For example, business license A is required, but you incorrectly upload business license B.

No related applet or official account is found.

1. Check whether the signature is incorrect (incorrect spelling or homophone).
2. Check whether the applet or official account is online.

The signature is inconsistent with the enterprise name.

1. The signature is not the full name or abbreviation of an enterprise, but the product name of the enterprise. You can enter the link to the official product introduction in the Description text box.
2. If the signature is a company trademark or app, select a proper signature source.

When Full name or abbreviation of an application is selected for Signature Format, the link for downloading the application is not provided.

Enter the application download URL that contains the developer information.

No trademark is found.

1. Check whether the signature is incorrect (incorrect spelling or homophone).
2. You can check the trademark information on the Trademark Office of National Intellectual Property Administration website.

Pictures cannot be displayed.

The picture file may be damaged during the upload. Ensure that the file format is correct and upload the file again.

When Full name or abbreviation of a shop on an e-commerce platform is selected for Signature Format, the e-commerce platform to which the signature belongs is not provided.

1. Enter the shop link of the e-commerce platform in the e-Shop URL text box.
2. For a self-built shop, enter the shop link for verification.

A third party is involved, and the uploaded business license is of the applicant.

If a signature involves third-party rights and interests, provide the business license of the party to which the signature belongs.

The service type is not supported.

Promotion and notification signatures are not supported.

Some industries do not support all types of SMSs. For details, see Template and Variable Specifications.

The format is incorrect.

The signature name must contain 2 to 16 characters, including Chinese characters, digits and letters. The name cannot contain only digits.

Send Chinese signatures to Chinese mainland numbers. If the signature is a company name, provide the official website link of the company for verification.

Neutral signatures cannot be used to identify the products and apps of enterprises and institutions.

You are advised to prepare signatures based on the selected signature format. If there are many products with similar names, use their full names.