Managing Multimedia Marketing
Enterprises often proactively conduct businesses, such as SMS return visits and email push, to maintain customer relationships, improve customer satisfaction, or seek business opportunities.
The AICC provides a multimedia marketing platform for enterprises and supports the following marketing modes.
|
Task Type |
Agent Participation (Yes/No) |
Application Scenario |
Advantages |
|---|---|---|---|
|
SMS marketing task |
No |
Activities such as SMS return visit and marketing. |
This method is cost-effective, because agent participation is not required. |
|
Email marketing task |
No |
Activities such as email promotion, notification, and return visit. |
This method is cost-effective, because agent participation is not required. |
|
WhatsApp marketing task |
No |
WhatsApp promotional activities and WhatsApp channel notifications. |
This method is cost-effective, because agent participation is not required. |
You can create and manage multimedia marketing tasks for target customers.
- Configuring Multimedia Marketing Tasks
Multimedia marketing tasks support SMS marketing and email marketing. Tenant administrators can configure multimedia marketing tasks as required. - Viewing Multimedia Marketing Results
An agent can view the result of a single multimedia marketing task on the iSales task list page. - Configuring Multimedia Marketing Data
Marketing data of multimedia marketing tasks can be added one by one or imported in batches.
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