Help Center/ Cognitive Engagement Center/ User Guide/ Tenant Administrator Guide/ Making Intelligent Outbound Calls/ Managing Multimedia Marketing

Updated on 2025-01-23 GMT+08:00

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Managing Multimedia Marketing

The AICC provides a multimedia marketing platform for enterprises and supports the following marketing modes.

**Table 1** Multimedia marketing modes
Task Type	Agent Participation (Yes/No)	Application Scenario	Advantages
SMS marketing task	No	Activities such as SMS return visit and marketing.	This method is cost-effective, because agent participation is not required.
Email marketing task	No	Activities such as email promotion, notification, and return visit.	This method is cost-effective, because agent participation is not required.
WhatsApp marketing task	No	WhatsApp promotional activities and WhatsApp channel notifications.	This method is cost-effective, because agent participation is not required.

You can create and manage multimedia marketing tasks for target customers.

Parent topic: Making Intelligent Outbound Calls

Previous topic: Managing Outbound Call Tasks in Batches

Next topic: Configuring Multimedia Marketing Tasks

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