Overview

Basic Concepts

Concept	Description
Message & SMS	Enables you to send SMS messages to a single recipient or to recipients in batches. (You must be an enterprise user. Unincorporated entities or organizations such as individual businesses, individual proprietorship businesses, and partnership businesses are excluded.) You can develop code to call APIs or use the Group SMS Assistant to send SMS messages.
Pay-per-use	SMS sending requests are processed based on user requirements.
SMS	Enables you to send SMSs in English or other languages to European phone numbers. In addition, you can send verification code and notification SMSs. For details, see How to Use European SMS.
Verification code SMS	Enables you to send verification codes, which are used for registration, login, transfer, and password retrieval.
Notification SMS	Enables you to send notifications. For example, send SMS messages about express delivery notifications, consumption notification, and instant reminders. For details, see Template and Variable Specifications.
SMS template	Apply for an SMS template with specific contents before sending SMS message with such contents. The SMS template is reviewed based on specific rules. Once the template is approved, you can send SMS messages with the template. Apply for several SMS templates in advance according to service requirements and reserve sufficient time for review. Templates can be reviewed only on workdays. An SMS template contains fixed texts and may contain variables. For details, see Template and Variable Specifications.
Group SMS Assistant	Enables you to send SMS messages in batches on the Message & SMS console without developing code. The Group SMS Assistant now supports only SMS templates that do not contain variables and does not support verification code SMSs.
Service statistics	Allows you to view and export SMS statistics.
Sending details	Allows you to view SMS sending details.
Traffic threshold	Helps you manage SMS sending traffic to reduce losses caused by SMS bombing. You can set alarm values and limit values. If the number of SMSs you send reaches an alarm value, the platform will send an alarm SMS to you. If the number of SMSs you send reaches a limit value, the platform suspends SMS sending. Foe details, see Settings.
Region settings	Allows you to set countries or regions to which international SMSs are sent. Then, SMSs will be sent only to countries or regions you select. Foe details, see Settings.

Product Specifications

The symbol "√" indicates that the function is supported, and the symbol "-" indicates that the function is not supported.

Category	Functions	Remarks
SMS	Application Scope	-
	Receiving SMS reply	-
	Multimedia message (MMS)	-
SMS specifications	Maximum SMS length	An SMS template can contain up to 500 characters. For details, see Rules.
	Phone numbers displayed on receivers' phones	The displayed phone numbers must comply with local carrier's strategies.
	Phone numbers for receiving SMS messages	All phone numbers
	Language	English and other languages
Platform mechanism	Collecting statistics on sending SMS messages	-
	Controlling SMS message sending	√
	Default frequency of sending SMS messages	-
	Checking whether the signature and template types are consistent	-
	Resending an SMS message upon a sending failure	-
	Protocol supported by APIs	HTTPS
	SMS success rate	None

Next topic: Template Rules

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