Updated on 2025-05-07 GMT+08:00

Metaverse

The metaverse is a virtual digital world that connects with the real world using technologies like augmented reality (AR) and virtual reality (VR). Metaverse drives service innovation, enhances services, and supports modernization in these ways:

  • Interaction and collaboration: Metaverse technologies offer more immersive and interactive experiences, letting users work together in virtual settings. Enterprises can use the metaverse to create virtual meetings, training sessions, and team collaborations for remote work. This will improve workflows and create global collaboration chances.
  • Virtual stores and digital assets: The metaverse allows businesses to create virtual stores and sell digital assets. Enterprises can use the metaverse to show and sell virtual products, digital art, and virtual real estate. This model can open new revenue streams and reach a global audience.
  • Virtual tourism and entertainment: The metaverse can revolutionize tourism and entertainment. With virtual reality, users can visit famous places, attend concerts, or watch sports events virtually. This will expand markets and introduce new business models to the tourism and entertainment sectors.
  • Data collection and personalized experience: Metaverse technologies gather user behavior data in virtual settings, giving companies deeper insights and enabling personalized experiences. Enterprises can improve user satisfaction and loyalty by studying behavior, interests, and preferences in virtual spaces and customizing products and services accordingly.