Managing Multimedia Marketing

Enterprises often proactively conduct businesses, such as SMS return visits and email push, to maintain customer relationships, improve customer satisfaction, or seek business opportunities.

The AICC provides a multimedia marketing platform for enterprises and supports the following marketing modes.

**Table 1** Multimedia marketing modes
Task Type	Agent Participation (Yes/No)	Application Scenario	Advantages
SMS marketing task	No	Activities such as SMS return visit and marketing.	This method is cost-effective, because agent participation is not required.
Email marketing task	No	Activities such as email promotion, notification, and return visit.	This method is cost-effective, because agent participation is not required.
WhatsApp marketing task	No	WhatsApp promotional activities and WhatsApp channel notifications.	This method is cost-effective, because agent participation is not required. When creating a WhatsApp marketing task, you can directly add an agent to follow up customers' known issues.

You can create and manage multimedia marketing tasks for target customers.

Some operations under the current menu are controlled by separate permissions. If related operation permissions are not configured, the corresponding operations are not supported. For details about the operation permissions that can be configured separately, see Table 1.

Configuring Multimedia Marketing Tasks
Multimedia marketing tasks support SMS marketing and email marketing. Tenant administrators can configure multimedia marketing tasks as required.
Configuring Multimedia Marketing Data
Marketing data of multimedia marketing tasks can be added one by one or imported in batches. Data of the multimedia marketing tasks of the care type is imported by obtaining poor-QoE users from the SmartCare system through scheduled tasks.
Viewing Multimedia Marketing Results
An agent can view the result of a single multimedia marketing task on the iSales task list page.
Adding a Customer to the Marketing Message Unsubscription List
After a customer rejects receiving multimedia marketing messages, a tenant space administrator can add the customer to the marketing message unsubscription list and remove the customer from the multimedia marketing list to ensure that the customer does not receive multimedia marketing messages within a specified period.
Creating a Marketing Category
The number of unsubscription days can be set through a marketing category.