What Expenses Is MDF Applicable To?

Marketing activities which MDF is applicable to shall be carried out in strict accordance with national laws and regulations. In case of any violations, partners and personnel concerned shall be held legally accountable.

• Reimbursable expenses:

  Activity	Description
  Events and activities	For end users: Exhibitions, customer workshops/on-site meetings, third-party industry forums, exhibition halls, visits to Huawei, and tour exhibitions
  Digital marketing	Website, EDM, Search, App, WeChat, Weibo, etc.
  Media	Print advertisement, multimedia advertisement, and media publicity including news, advertorial, and on-line special edition
  Others	Other activities that are planned independently by HUAWEI CLOUD partners and comply with regulations on MDF.

  Expense Type	Description
  Events and activities	Normal and reasonable expenses arising from standard marketing activities, including but not limited to expenses of the site, sponsorship, lecturers, conference services, catering, and transportation.
  Marketing materials	Product materials including product manuals and brochures, promotional pamphlets, and success cases
  Media-related	Advertisement expenses (including expenses for idea designing, printing and producing, and releasing), copywriting expenses, and direct mailing expenses
  Gift	The unit price of regular visiting gifts customized by Huawei Cloud partners in a batch must not exceed CNY 200. A proper amount of gifts are allowed for marketing activities, and the gift expense per capita must not exceed CNY 200.

• Unreimbursable expenses:
  • Gifts
    • Gifts that are not for marketing and promotion purposes, such as customized gifts for regular customer visits;
    • Gifts that are given to Huawei or partners' event team members, or that have not been distributed;
    • Expensive gifts, the value standards for which are determined and managed by each region.
  • Huawei government and enterprise offerings and Huawei Cloud products and services
  • Huawei coupons, including training vouchers and exam vouchers issued for HCIE, HCIP, and HCIA certification, test coupons, and cash coupons
  • Tickets for Huawei's mega events, like Ecosystem Conference and Huawei Connect
  • Entertainment expenses related to dance halls, karaoke, artistic performance, concerts, plays, fitness, clubs, scenic spot tickets, tour guide, bathing, foot spa, and beauty & hairdressing
  • Cash coupons or cards, including consumption cards, shopping cards, transportation cards, and prepaid recharge cards
  • Membership expenses charged for joining a profitable third-party association and expenses for inviting customers to a third-party association or organization
  • Individual expenses including but not limited to tuition, decoration, maternity products, toys, personal clothing, jewelry, cosmetics, belts, watches, health care products, medicines, and sporting goods, fuel, and driving lessons
  • Others: device assets (such as mobile phones and TVs for livestreaming), sales management software, and e-commerce stores