Scenarios
The following lists application scenarios of Live subproducts:
- Cloud Live
- Media Live
Cloud Stream Live
Online education: Cloud Stream Live is an easy-to-integrate cloud service that can guarantee low-latency HD even when there are a massive number of viewers. Powerful real-time media processing ensures that videos can be quickly sent to interactive education websites. The acceleration nodes networkwide allow students to watch smooth videos. With video recording and transcoding, students can review learning materials at any time. In addition, hotlink protection prevents teaching materials from unauthorized use to protect copyrights.
Interactive entertainment: Cloud Stream Live can be used for livestreaming by influencers and enterprises, or livestreaming for entertainment and gaming. This one-stop E2E livestreaming solution supports diverse media processing functions, such as real-time transcoding.
Live commerce: Cloud Stream Live helps e-commerce platforms better present their products to turn more prospects into customers. The ultra-low latency keeps both streamers and viewers informed of transactions in real time so that viewers can buy products while watching the video.
Live events: Cloud Stream Live enables you to manage permissions for playing video using IP address access control lists (ACLs), URL validation, and the Advanced Encryption Standard (AES). These features help protect live content from unauthorized playback. Live video recording and recording file index creation are supported. Together with VOD, a one-stop Live-to-VOD solution is provided to facilitate the livestreaming of sports games, e-games, and enterprise presentations.
LLL
Large online courses: Millisecond-level latency facilitates interactivity in class, such as smoother Q&A sessions and whiteboard sharing, significantly improving student engagement and learning efficiency.
Live commerce: Low latency ensures a fair and consistent experience in live commerce activities such as flash sales. The streamer can answer viewers' questions and on-screen comments in a timely manner, attracting more visitors to the e-commerce platform for higher gross merchandise volume (GMV).
Fashion shows: The streamer can receive gifts sent by viewers immediately, improving interactivity in this latency-sensitive scenario.
Live sports: Fans can watch sports games together in a live room and interact with each other in real time at a low latency.
Media Live
Broadcast & TV: Huawei Cloud Media Live ensures 24/7 broadcast-grade streaming for broadcasters, TV stations, and carriers. With the CDN points of presence (PoPs) deployed worldwide, a higher compression rate for the same image quality improves user experience and inexpensively distributes live content.
Sports: By using local and global CDN PoPs, Media Live facilitates international livestreaming of major sports events, and offers premium live video experience in areas where these programs have a high viewership. SRT streams can be smoothly transmitted even in poor network conditions. Real-time packaging enables streams to play at different bitrate levels to ensure good video experience on multiple devices.
Entertainment: Powerful real-time transcoding allows streaming movies at a high level of bitrate and frame rate. DRM encryption and digital watermarking protect the copyright of high-value media content. Server-side ad insertion (SSAI) supports free ad-supported streaming TV (FAST) to facilitate business monetization.
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