Help Center/ Partner Center/ User Guide/ Appendix/ HCPN Partner Competency Badge Usage Guide (New)
Updated on 2024-03-20 GMT+08:00
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HCPN Partner Competency Badge Usage Guide (New)

HCPN Partner Competency Badge Usage Guide

I. Application Scope

This document applies to partners who have obtained authorization for using badges of certified competencies.

II. Definition

Competency badges are granted by Huawei Cloud to partners for their certified competencies. Partners can use badges to show their expertise and successful experience in product technologies, services, and comprehensive capabilities when they develop customers and markets.

Example competency badges

III. Qualification

Badges are only granted to the partners who meet the requirements specified in Huawei Cloud Partner Competency Program and obtain competency certification approval from Huawei Cloud. The badges are non-exclusive and non-transferable, and they are limited to the specified regions and can only be used for general purposes.

IV. Important Notes for Badge Usage

  1. Partners must use the badges in accordance with the terms in the Huawei Cloud Partner Network Certification Agreement and the requirements in this document. If partners have any questions about the qualification and requirements, they can contact the corresponding Huawei Cloud ecosystem manager.
  2. A badge must be used as a whole and cannot be broken up and used separately. Any elements and the scale of the badge cannot be changed. The use of badges must comply with the Specifications for Authorized Use of Competency Badges.

    Example standards in the Specifications for Authorized Use of Competency Badges

  3. A partner needs to focus on its company and products when using badges to support company and product publicity, and should not over highlight the badges. In any publicity activities, a partner shall clearly indicate that all publicity behaviors are its own unilateral behaviors and have nothing to do with Huawei Cloud. Partners shall independently bear all related responsibilities. Without prior written authorization from Huawei Cloud, partners shall not use the brands, names, or trademarks of Huawei Cloud and its affiliates.
  4. Partners shall use the badges in accordance with the provisions of this document and the content and scope of the badges authorized by Huawei Cloud. Partners shall not exaggerate the content, scope, and tier of the cooperation with Huawei Cloud in any way, and shall not imply or express to third parties that there are cooperation relationships with Huawei Cloud that are beyond the partner competency program. For example, Huawei Cloud and its affiliates are the sponsors of partners' promotional activities.
  5. When using badges, partners shall not conduct any behavior that may affect or damage the reputation of Huawei Cloud and its affiliates, including, but not limited to, degrading the products, services, or partners of Huawei Cloud and its affiliates. Otherwise, Huawei Cloud reserves the right to cancel the authorized use of competency badges and request partners to assume the corresponding responsibilities and liabilities.
  6. Partners must comply with the following regulations when using the competency badges:

Partners' websites

Partners can use the competency badges within the authorized scope if the following conditions are met:

  1. Partners' official website content, marketing materials, and exhibition materials must comply with laws and regulations to ensure that the use of the competency badges on such materials will not cause any adverse impact or losses to Huawei Cloud and its affiliates.
  2. Partners shall only use the competency badges on their own official websites, marketing materials, and exhibition materials.
  3. HCPN partners can use the competency badges granted by Huawei Cloud to show their expertise and successful experience in product technologies, services, and comprehensive capabilities and win recognition from customers. However, the Huawei Cloud competency badge cannot be used together with the HCPN badge. The use of competency badges must comply with Specifications for Authorized Use of Competency Badges.

    The competency badges shall not be used together with partner's logo side by side or placed above the logo.

Partners' marketing emails

Partners' exhibition materials

Partners' marketing emails

Partners can use the competency badges in marketing emails if the following conditions are met:

  1. The marketing email content and email marketing activities and methods of partners shall comply with laws and regulations to ensure that the use of the competency badges on related materials will not cause any adverse impact or losses to Huawei Cloud and its affiliates.
  2. Partners can only use the competency badges in their own marketing emails.
  3. The use of competency badges in marketing emails must comply with Specifications for Authorized Use of Competency Badges.

    Note that the competency badges cannot be used in email signatures

Offline and online ads

Restricted use. Partners shall not use the competency badges in offline and online ads unless explicitly authorized by Huawei Cloud in advance. Offline ads include but are not limited to metro ads, outdoor billboards, airport ads, printed ads, and TV ads. Online ads include but are not limited to in-feed ads, Search Engine Marketing (SEM) ads, and splash ads. Partners need to contact the corresponding ecosystem manager to submit an application to Huawei Cloud before using badges in online and offline ads.

Social media

Not permitted. Partners shall not use the competency badges or HCPN badges as the avatar or logo of the partner on social media. The use of the badges in the marketing materials on social media for promotions must comply with the related provisions of this document.

Promotional items

Not permitted.

If there are scenarios that are not listed above, partners can contact the corresponding ecosystem manager.

7. Huawei Cloud has the right to review the information submitted by partners (including but not limited to the product website links and marketing materials to be released) at any time to ensure that partners comply with requirements in this document and Huawei Cloud Brand Guide.

This document takes effect as of the date of release and remains valid for one year. Huawei Cloud reserves the right to interpret and maintain this document.

Parent topic: Appendix