Help Center/ Partner Center/ User Guide/ Appendix/ HCPN Badge Usage Guide
Updated on 2024-03-20 GMT+08:00
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HCPN Badge Usage Guide

To download this usage guide, click HCPN Badge Usage Guide.

Definition

The HCPN Badge ("the badge") is intended for use by Huawei Cloud partners to demonstrate their identity, tier, and business area with a purpose for customers to identify the partners as well as for partners to promote its products and services.

Qualification

Huawei Cloud partners can use the HCPN logo only after obtaining approval from HUAWEI. Partners will enjoy non-exclusive, non-transferable, worldwide, and royalty-free right to use the HCPN logo in accordance with the terms of the HCPN Agreement. For example, they can use the latest version of the HCPN logo on their websites or advertisements to show their partnership with Huawei Cloud.

Approvable examples

Applicable Scope

This usage guide applies to partners outside of the Chinese Mainland who have been granted a license to use the badge. The badge shall be used only in compliance with this guide and the Huawei Cloud Brand Guide. If you are unsure whether you are allowed to use the badge, contact your Huawei Cloud partner manager for guidance.

Usage Instructions

  1. Partners shall use the badge only according to the terms of the HCPN Certification Agreement.
  2. Application Scenarios

Websites

Permitted. The HCPN badge can be used to promote the products and services involved in the HCPN Partner Programs.

Online ads

Permitted. The HCPN badge can be used to promote the products and services involved in the HCPN Partner Programs.

Marketing materials

Permitted. Partners can use the HCPN badge in marketing materials to demonstrate that their products or solutions are powered by Huawei Cloud. Marketing materials include but are not limited to manuals, leaflets, data/sales sheets, white papers, case studies, and event promotions.

Event materials

Permitted. Partners can use the HCPN badge in event materials to demonstrate that their products or solutions are powered by Huawei Cloud. Event materials include but are not limited to booth graphics, presentations, demos, and any other printed or digital event marketing assets.

Email marketing

Permitted. Partners can use the HCPN badge in email marketing materials to demonstrate that their products or solutions are powered by Huawei Cloud.

Partner business cards

Permitted. Partners can use the HCPN badge on business cards to demonstrate that their products or solutions are powered by Huawei Cloud.

Outdoor ads

Restricted use. Outdoor ads include but are not limited to metro ads, outdoor billboards, airport ads, printed ads, and TV ads. If partners require the badge in outdoor ads to promote their products and services, they need to ask their ecosystem manager to submit an application to Huawei Cloud.

Social media

Not permitted.

Promotional items

Not permitted.
  1. Use the HCPN badge as a whole and do not break it up to use separately.
  2. Align your branding elements with the HCPN log or make your branding elements more prominent than the HCPN badge. Use your company name in the promotional materials to make it clear they are produced by your company. Do not include Huawei or Huawei Cloud in the email subject line or printed cover.
  3. Use the badge only in the marketing materials for the enrolled partner programs. Do not exaggerate the content or scope of your cooperation with Huawei or Huawei Cloud in any way. Do not imply that Huawei or Huawei Cloud sponsors your promotional activities or has partnered with you beyond the partner program.
  4. Do not behave in any way that may affect or damage the reputation of Huawei or Huawei Cloud, including but not limited to degrading Huawei or Huawei Cloud products, services, or partners.
  5. HCPN badge combination standards

  1. Before downloading the HCPN logo, you are obligated to register all website links, ADs, and marketing materials on which you will use the HCPN logo. We may review customer materials irregularly to ensure that the HCPN log is used in compliance with this Guide and the Huawei Cloud Brand Guide.
  2. Huawei Cloud reserves the right to modify this Guide and take appropriate measures against any unauthorized or non-compliant use of the HCPN logo.
Parent topic: Appendix