Applicable Scenarios
GES is perfect but not limited to scenarios such as Internet, knowledge graph, financial risk control, urban industry, and enterprise IT applications.
Internet
GES quickly and effectively mines valuable information from large and complex social networks in the mobile Internet era.
In this scenario, GES will help you implement the following functions:
- Friend, Product, and Information Recommendation
GES provides personalized and precise recommendations based on friend relationships, user profiles, behavior similarities, product similarities, and propagation paths.
- User Grouping
GES groups users based on their profiles, behavior similarities, or relationships to facilitate precise user group management.
- Abnormal Behavior Analysis
User behavior, partner relationships, and account/IP login information can all be analyzed to identify abnormal behaviors and reduce fraud.
- Public Opinion and Social Listening
GES identifies opinion leaders and hot topics by analyzing propagation paths and relationships, enhancing the quality of public opinion analysis.
Knowledge Graph
GES-based knowledge graphs integrate various kinds of heterogeneous data, enabling larger graph scales and higher performance.
In this scenario, GES will help you implement the following functions:
- Massive Storage
Heterogeneous data points can be integrated and stored as hundreds of billions of vertices and edges in graphs.
- Quick Correlation Query
You can perform correlation queries of a massive knowledge base and returns accurate results within seconds.
- Knowledge Classification
Similar knowledge points are combined based on graph-based analysis and computing to implement knowledge disambiguation.
- Learning Path Identification and Recommendation
Learning paths can be identified and recommended based on learning relationships between data points.
Financial Risk Control
GES can be used to detect fraudulent user behaviors, minimizing potential financial risks.
In this scenario, GES will help you implement the following functions:
- Real-Time Fraud Detection
Users who share the same personal information such as email addresses or IP addresses, can be identified and cases of known or potential fraud identified.
- Group Detection
Users are grouped and abnormal groups identified based on interpersonal relationship analysis.
- Missing Persons Discovery
Missing persons can be discovered based on various relationships.
Urban Industry
You can better manage the pressure on and balance the loads of urban roads or pipelines (such as water, gas, power, and oil pipelines) to control traffic networks and pipelines with more precision.
In this scenario, GES will help you implement the following functions:
- Pipeline Pressure Adjustment
The throughput of and pressure on the entire pipeline networks can be analyzed based on real-time monitoring data.
- Urban Road Network Control
You can analyze traffic congestion patterns, including traffic, road network, and intersection monitoring data for the entire urban road network, to improve traffic flow throughout the city.
- Path Design
You can design public transportation routes throughout the city based on real-time monitoring of people and vehicle requests. This data backed route design increases seat occupancy rates and reduces operating costs.
Enterprise IT
Large scale networks and IT infrastructure can be complicated and hard to manage. Intelligent device monitoring and management give you a clearer understanding of your entire network and IT infrastructure.
In this scenario, GES will help you implement the following functions:
- Network Planning
Identifying faulty nodes and recommending backup routers for heavy load makes network planning easier.
- Fault Cause Analysis
Root causes of any network or infrastructure fault can be located quicker.
- IT Infrastructure Management
Visualized relationships between network devices, including device and resource statuses, make for more efficient O&M.
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