Script 1: About MetaStudio

Based on the Pangu virtual human model, Huawei Cloud MetaStudio, a digital content production pipeline, provides a one-stop and full-process virtual avatar livestreaming service. With efficient training and inference, the service reshapes live commerce.

Virtual avatar model generation and control: A virtual avatar model can be generated from just one photo or a three- to five-minute video, which is three times more efficient than the industry average. After the virtual avatar model is generated, the model control and inference service can create lifelike voices, facial expressions, lip movements, and body languages, with a lip sync accuracy higher than 95%.

Intelligent generation of livestreaming script: Based on the pre-training of 100,000 pieces of high-quality livestreaming script, professional script is automatically generated to control virtual avatars so that they can accurately and fluently introduce products.

Intelligent interactive Q&A: Virtual streamers powered by the Pangu foundation model can interact with viewers during livestreams, which helps convert more viewers into buyers.

The virtual avatar livestreaming service built on Huawei Cloud MetaStudio has been widely used across industries. AI helps virtual avatars become professional streamers. Here are some industry cases:

1. Huawei Cloud MetaStudio works with the Accessibility Research Association to build virtual avatars for hearing-impaired people to make their voice heard and enjoy better life powered by advanced technologies. The virtual avatar of Shi Xiaohui, a hearing-impaired painter, tells the story behind her works to make her voice heard by more people.
2. 491 million people in rural areas in China engage in the production of agricultural products, and there are more than 100,000 rural industry segments with local characteristics. Livestreaming makes these local products known by more people and is unleashing huge market potential for rural areas. However, livestreaming is still too new for many rural citizens, who are camera-shy and need to spend a long time practicing what they will say during livestreams. In addition, it is time- and labor-consuming to set up livestreaming rooms near their houses. This is exactly where virtual avatars come into play. Unlike human streamers, virtual avatars on the cloud can stream for a whole day anytime and anywhere, while farmers can mind their own work. Professional messages are automatically generated and fluently presented by virtual streamers to sell agricultural products to more areas worldwide.
3. Wondershare joins hands with Huawei Cloud MetaStudio to develop Wondershare Virbo, an AI video app for international livestreaming by virtual avatars. Based on MetaStudio, the app supports end-to-end AIGC creation from scripting, virtual avatar presentation, to automatic video generation. This solution solves many pain points of marketing videos outside China, such as the unavailability of professional promoters, difficult multilingual adaptation, long production period and the consequent high video shooting and livestreaming costs.
4. To stay relevant in the snack industry, Xu Fuji embraces new online marketing techniques. Xu Fuji leverages Huawei Cloud MetaStudio to build a virtual assistant, which can stream 24 hours a day anytime and anywhere for over 3,500 suppliers and 300,000 store owners nationwide. Virtual streamers focus on consumers' preference and enable immersive scenario-specific marketing to bring brands closer to their consumers.