Help Center/ Live/ Media Live/ Scenarios
Updated on 2025-03-07 GMT+08:00

Scenarios

Broadcast & TV

Huawei Cloud Media Live ensures 24/7 broadcast-grade streaming for broadcasters, TV stations, and carriers. With the CDN points of presence (PoPs) deployed worldwide, a higher compression rate for the same image quality improves user experience and inexpensively distributes live content.

Sports

Local and global CDN PoPs facilitate international livestreaming of major sports events, and offer premium live video experience in areas where these programs have a high viewership. SRT streams can be smoothly transmitted even in poor network conditions. Real-time packaging enables streams to play at different bitrate levels to ensure good video experience on multiple devices.

Entertainment

Powerful real-time transcoding allows streaming movies at a high level of bitrate and frame rate. DRM encryption and digital watermarking protect the copyright of high-value media content.

Server-side ad insertion (SSAI) supports free ad-supported streaming TV (FAST) to facilitate business monetization.