Which Activities Is MDF Applicable To?

Huawei Cloud partners need to plan marketing activities based on the MDF activity types regulated. Otherwise, MDF will not be granted.

All MDF reimbursements must be used for activities oriented to their customers or partners, and the activity expenses must be authentic and reasonable. For special cases, specify the reason in the application and reimbursement materials.

Reimbursable activities

Activity	Description
Partner inviting customers' CXOs to visit Huawei	Inviting customers' CXOs to visit Huawei for deeper communication to strengthen relationships and popularize customer brands
Partner inviting customer for communication	Technical communication, benchmarking, discussion, appreciation banquet, and tours
Partner's CXO visiting Huawei	Inviting partners' executives to visit Huawei for deeper communication to strengthen partnership and promote cooperation
Partner discussion and training	Channel activities including technical exchanges, benchmarking, and training for partners' executives, technological and sales personnel Technical communication with Huawei Cloud, or benchmarking on specific products and solutions
Partner development	Partner recruitment, development, and acknowledgement activities
Advertising and brand promotion	Advertising and brand promotions led by partners to improve the awareness of Huawei-partner joint brands, including but not limited to preparing advertising materials and placing all forms of advertisements such as print advertising, outdoor advertising, TV and radio advertising, and online media advertising (web banners, clicks, pop-ups, keywords search, rankings, and logo display).
Joint marketing	Working with Huawei Cloud to hold marketing and branding activities to expand market share; Partner-led or Huawei-led activities, such as tour exhibitions, summits, industry activities, and technical exchanges
Digital marketing	Partner-led marketing activities through email, phone calls, and online promotion that related to Huawei Cloud products and solutions. Reimbursable expenses include design drawings, content creation, contact information, invitation letters, and related expenses.
Marketing materials	Partner-prepared marketing materials to improve Huawei's brand image, strengthen cooperation with Huawei, and promote the sales of Huawei Cloud products and solutions, including but not limited to (partner testimonials) videos, advertorials, publicity brochures, manuals, roll-up banners, gifts, clothing, giveaways, and related translations
Exhibition	As representatives of Huawei Cloud products and solutions, partners participating in the exhibitions organized by third-party industrial organizations or institutions, including Huawei Cloud-related industry forums, tour exhibitions, exhibition hall design and building, and booth building, to promote technologies and solutions
Joint exhibition halls/showcases	Exhibition halls, showcases, and demonstration centers jointly built by Huawei and partners
Success stories	Success cases led by partners to improve the awareness of Huawei-partner joint brands or promote the sales of Huawei Cloud products and solutions, including but not limited to writing cases, authorizing cases, and obtaining customer case authorization

Parent topic: Market Development Fund (MDF)

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